CREATING YOUR COMPANY IDENTITY AND APPLYING IT TO YOUR MARKETING MATERIALS.
Each design project begins with a detailed consultation with Point Graphics. We get an understanding of your concepts, ideas and style. Following this consultation, we create your design. Digital proofs are prepared, refined, and sent by email for your review.
What is a brand?
A brand is a name, term, design or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet.
What is branding?
The process of creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
What is the Importance of Branding?
Branding Shows Credibility
Show your Clients that you are a reputable company. A strong brand identity communicates a high level of professionalism.
Branding Separates You from Your Competition
If you care about your logo, it shows that you care about everything else that has to do with your business. Show your customer that you care.
As you become well established in the community, your business will grow. A strong brand will bring recognition and financial success.
Potential customers will contact those who stand out with a professional brand identity.
A Step by Step Guide in Branding Your Business
by: Justin Bregar
The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. Its essence is to do corporate branding for your business. It is a way of devising a functional representation for a company and the company’s name.
Probably, you already have a design in mind about how you would want your logo to look best when displayed for your corporate branding. However, you may need to consider the step by step guide and pointers discussed below to make your overall brand development into a reality.
Brand Development and Guide
Find an experienced team and trusted team that offers services of brand strategies. Look for a team that has previous works similar to the type of corporate branding that you want. Reading on some of their positive testimonials as a host can also help you make your choice.
Present any specific design, color, and fonts that you might want to integrate into your logo design to your brand strategist.
Make use of bright colors reasonably! It may attract more attention; however, if taken to its extremes, it can be flashy, informal and overbearing.
Make your logo very simple and uncomplicated without ignoring creativity. Too much complexity only leads people to confusion and detracts them from the real purpose of the logo. Moreover, resizing and replicating it may become difficult for you.
Your logo design for corporate branding should be created in a manner that it can be used on different platforms without affecting its vivacity in terms of the appearance. It should always deliver the same message for your business no matter where it is placed; whether on brochures, websites, or billboards.