22 May
logo design

Three Reasons to Redesign or Update Your Logo

Point Graphics logos before and after 2015 MidTenn

 

 

 

 

 

 

I have been in business for 12 years and after Point Graphics recreated my logo and flyers, the effect on my business has been incredible. My staff and I were uplifted to a new level. The transformation was amazing! -Ash

Below are three reasons to update your logo…

1. Logo is visually outdated In some cases, the logo was great when it was designed, but now looks outdated. A redesign keeps the brand from feeling stale or out of touch. 2. Market changes require different identification Another noticeable trend is formerly brick-and-mortar institutions developing an online presence, or wishing to appear as though they have.

3. Simplifying for better recognition So, how’s your logo doing? Does it reflect your current customer focus, or is it stuck representing what your company used to do? Does it look just like every other logo in your industry, or is it unique? And most importantly, when someone sees your logo, do they remember who you are?

If you decide to redesign your logo, make sure you do it professionally. These days, a logo isn’t just for stationery and business cards. It will be on your website, your physical location (if you have one), maybe your employee uniforms or delivery trucks, and so on. It’s important to get it right.

14 May
Advertising, Reliable Resources

Seven Advantages of Advertising – Reliable Resources

1) Introduces new products to the market

2) Attracts new customers to build sales

3) Informs potential customers and reminds current customers about the benefits of your product or service

4) Promotes good-will

5) Educates the consumer

6) Establishes your brand

7) Builds your reputation

Advertising has many benefits and can totally change your business. Check out Reliable Resources for a great way to spread your message.

 

01 May
Blog, business cards

Four Tips For a Business Card that Impresses

Your business card will often be your first and only chance to impress new contacts. Whether you are handing it out to potential clients, vendors, or fellow business owners, it’s important that your card accurately represents your image and that of your company.

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Below are four tips to make the best impression possible.

1) Select a unique card. There are many options available to set you apart from other businesses such as leaf shapes, rounded corners, spot uv or plastic cards.

2) Buy the heaviest stock you can afford.  A quality card equals a quality company!

3) Hire a professional graphic designer, like those at Point Graphics, to design a custom logo. Besides using the logo on your business card, you’ll also be able to use it for your brochures, website, promotional items, etc. The custom logo will assure you that you’re not using the same design as many other companies who purchase stock artwork online.

4) Use the back of your cards. Otherwise, it’s wasted space. If you don’t use the back to list your website and other social media sites, be sure to include a quote, a photo or print more information about your company. Give people a reason to keep the card by printing a calendar or other relevant information. And, make sure to have a matte finish on the back so you or your potential client can write on it, if necessary.

You don’t cut corners when it comes to providing your company’s product or service. For the same reason, go with the best quality business cards.

You’ll notice a real difference in the way you feel about your company and yourself when you have a card that makes you beam.

01 May
Blog, postcards

21 Ways To Use Postcards Market Your Business

If you use postcards only to say, “Wish you were here,” you are missing out on many ways to market yourself and your business.

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Postcards are cool because they are inexpensive, unusual, and always read.

Use postcards for:

  1. Self-promotion
  2. Product promotion
  3. Website promotion
  4. Book promotion
  5. Event promotion
  6. Thank You notes
  7. Let me introduce myself
  8. Follow up to first, second or third meetings
  9. Award or honor announcements
  10. Invitations
  11. Reminders
  12. New location announcements
  13. Price lists
  14. Calendars
  15. Sports events schedules
  16. Emergency contact numbers
  17. Greeting cards
  18. Handouts
  19. Monthly tips
  20. Thinking of you
  21. Mini newsletters
29 Apr
Blog, business cards

The Advantages of Personal Business Cards

So what are the advantages of having personal business cards? Here are just a few:

1. Personal business cards allow you to select and highlight the information you want to send out
· There are times when you will choose to keep your business affiliation out of the spotlight. In these situations, having a personal business card in hand is very important. Maybe you are job hunting and plan to keep your current employment on a confidential basis, just give out your personal business card.
· Personal business cards are also very handy when you are scouting for jobs-on-the-side that may or may not be directly related to your profession. A clean slate is sometimes the best way to introduce yourself – going beyond any traditional concepts and stereotypes.
· You also may be tired of intrusive questions with regards to your profession or business affiliation. You don’t need the conversation to suddenly swerve into a different direction when you’re talking about business, right?

2. Personal business cards allow you to highlight what you want about yourself
· Since it is a personal business card, you can put in whatever you want. There is no right or wrong design when it comes to personal business cards design. You can have a very wacky design or have a very subdued one. It is all up to you. Just let your personality come out and let it be represented in your personal business card.
· You can easily distribute your business cards in not-so-formal situations. You can hand these out most probably among people you meet during games, vacations, and so on.

3. Personal business cards allow the people who are not in the “business” have the benefits of having business cards
· Personal business cards allow you to present yourself in a more formal and credible light. The traditions of business easily recognize business cards like an identity – people can readily call you and do business with you as its nature.
· If you would want to promote your business and perhaps establish your name in the local area, drop off your business cards in stores and boutiques where they are wanted. This small gestures easily links you to a potential network. No matter how simple, you can be up-to-date with the on-going trends and business activities such entrepreneurs use and clients demand. Use such information to your advantage.
· And for everything else, there are also many stores out there that offer discounts and freebies to those people who give them their business cards. Companies use these business cards to survey the audience that they attract. Guess what? Now you can avail of those as well.
A personal business card provides the solution to whatever problems that are posed by your ordinary business cards. Design your own now and see for yourself how a personal business cards design can help you in many different ways.

29 Apr
Blog, business cards

5 Tips for Effective Business Card Design

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Use both sides

Business cards have two sides. With two-sided cards, you have an opportunity to offer something of value on one side – a list of tips, an offer for a free e-newsletter, a coupon.

Be consistent in your branding

Every interaction and every promotional piece communicates something about your company. Make sure your business card design supports and builds upon your existing brand identity.

Use images

You may want to consider including a picture of you or your product to personalize the business card or to offer a reminder to the contact.

Grab people with copy

Business cards offer an opportunity to make a short and powerful statement about your company, your products, or your services.

 Leave a little space to write

You can make a big impression by writing your home and/or cell phone numbers on the card when you want to really add a personal touch to an interaction.